About it-sa Expo&Congress 2026
it-sa Expo&Congress 2026 is an annual IT security and cybersecurity exhibition taking place from 27 to 29 October 2026 at the Exhibition Centre Nuremberg in Germany. The event brings together cybersecurity professionals, technology providers, experts, and decision-makers to explore IT security solutions, exchange knowledge, and discuss current challenges across the industry.
The 2025 edition attracted 28,267 trade visitors and 993 exhibitors from 64 countries across five halls, demonstrating the international scale of the event. Its program combines the main exhibition with specialist presentations, forums, and Congress@it-sa, giving exhibitors and visitors opportunities for professional exchange, product discovery, and access to industry expertise.
Why Exhibit at it-sa Expo&Congress 2026
it-sa puts your brand in front of IT security officers, data center managers, network administrators, and management decision-makers who are actively sourcing cybersecurity solutions during the show, not browsing a catalogue after the fact. As Europe's largest dedicated IT security trade fair, it is where a single week of conversations can shape a year of enterprise contracts and distribution partnerships across the DACH region and wider European market.
- The 2025 edition set a new record with 993 exhibitors and 28,267 trade visitors from 64 countries, continuing it-sa's run as the largest IT security trade fair in Europe
- The show spans 5 exhibition halls, covering the full cybersecurity spectrum, from cloud and mobile security to data protection, identity and access management, and physical IT security
- Congress&it-sa, organized with established industry associations, runs alongside the exhibition, giving exhibitors access to a highly engaged, expert audience
- The ATHENE Startup Award UP@it-sa spotlights emerging cybersecurity companies each year, giving newer brands a credible stage next to established security vendors
- it-sa is a professional, trade-focused event, so the floor is made up almost entirely of IT security professionals and decision-makers rather than general public visitors
- Nuremberg's central position in Germany and strong rail and autobahn connections make it-sa a natural hub for reaching buyers across the DACH region and broader EU
About the Exhibition Centre Nuremberg
it-sa Expo&Congress 2026 takes place from 27 to 29 October at the Exhibition Centre Nuremberg in Germany. Operated by NürnbergMesse, the venue has 16 exhibition halls and around 180,000 square meters of gross indoor exhibition space, with additional outdoor space and convention facilities.
The venue includes Halls 3A and 3C, designed by Zaha Hadid and awarded DGNB Platinum certification.
For exhibitors, the more practical consideration is how the venue affects the stand itself. Your booth footprint, technical requirements, access arrangements, delivery schedule, and onsite installation all need to be considered when developing the design.
Why the Exhibition Centre Matters for Your Stand
- Your booth footprint: The stand needs to be designed around the exact space allocated to your company.
- Technical requirements: Lighting, power, structural elements, graphics, and other technical details need to be considered before production.
- Installation and access: Delivery and on-site build schedules need to be coordinated with the venue's requirements.
- Visitor flow: The stand layout should work within the surrounding hall environment and provide clear access for visitors.
- Demonstrations and meetings: If you're presenting cybersecurity products or holding technical discussions, these requirements should be incorporated into the design from the beginning.
Why Your Exhibition Stand Matters at it-sa
Visitors to it-sa come to explore IT security products and solutions, compare technologies, exchange knowledge, and connect directly with industry experts. Your stand should make it easy for visitors to understand what you offer while giving your team a practical environment for demonstrations, technical discussions, and meetings.
A well-planned exhibition stand brings together clear communication, thoughtful visitor flow, and the spaces your team needs to make the most of the show.
Make Your IT Security Solutions Easy to Understand
Cybersecurity products and services can be complex. Clear messaging, structured product displays, and well-planned digital content can help visitors understand your offering without overwhelming them with information.
Create Space for Product Demonstrations
If visitors need to see your software, hardware, or security technology in action, the stand can include a dedicated demonstration area with suitable screens, equipment, and visitor space.
Support Technical Conversations
Some visitors will need more than a quick introduction. Include suitable meeting areas where your team can discuss applications, integrations, requirements, and solutions in greater detail.
Create a Clear Visitor Journey
Think about what visitors should see first, what they need to understand about your offering, and where they should go for a demonstration or meeting. A clear layout can make it easier for visitors to move naturally through the stand.
Present Your Brand Consistently
Your stand brings your brand, products, and messaging together in one physical environment. Consistent graphics, lighting, displays, and architectural elements can help create a clear and professional presentation.
Types of Exhibition Stands We Build for it-sa
Custom Exhibition Stands
Custom stands are designed around your cybersecurity products, services, and exhibition objectives. We can create dedicated areas for product demonstrations, digital presentations, visitor conversations, and meetings while keeping your brand and key messages clear across the stand.
Modular Exhibition Stands
Modular stands provide a flexible approach for exhibitors attending multiple events or looking for a stand that can be adapted for different spaces. Components, graphics, and display areas can be configured around your requirements, helping you maintain a consistent brand presence while adapting the stand to future exhibitions.
Double Deck Exhibition Stands
For larger floor spaces, a double deck stand can add another level for private meetings, presentations, or team areas while making better use of the available footprint. The layout can be planned around how your team expects to use the space throughout it-sa.
Country Pavilion Stands
For cybersecurity associations, government organizations, or groups of companies exhibiting together, a pavilion stand can bring multiple exhibitors under a coordinated visual identity. Shared meeting areas, individual company spaces, and consistent branding can be planned around the needs of the participating organizations.
Plan Your it-sa Visitor Journey
The official it-sa platform allows visitors to explore exhibitors, products, events, and experts before the exhibition and arrange appointments in advance. Your stand can support that journey once visitors arrive at the Exhibition Centre Nuremberg.
Think about what visitors should see first, what they need to understand about your offering, where demonstrations should take place, and how an initial introduction can develop into a more detailed conversation.
Planning these touchpoints in advance can help your team make better use of the available space throughout the three exhibition days.
Who Visits it-sa Expo&Congress 2026?
it-sa Expo&Congress brings together IT security professionals, technology providers, experts, and decision-makers from the cybersecurity sector. Visitors can explore IT security products and solutions, compare technologies, exchange knowledge, attend specialist presentations, and connect directly with industry experts.
The official event information also highlights opportunities to find specific exhibitors and products and arrange appointments in advance. For exhibitors, this makes it useful to plan the stand around different types of visitor interaction, from initial product discovery to demonstrations and more detailed conversations.
