About Embedded World 2027
Embedded World began in 2003 in Nuremberg, with 2 halls and about 350 exhibitors. Today it is the global platform for the embedded community. Developers, engineers, system architects, product managers and buyers meet here to compare solutions.
The exhibition has 3 focused segments: Embedded System Technologies, Distributed Intelligence and the Internet of Things. The embedded world Conference and the electronic displays Conference run alongside it. Specialist forums and expert panels fill the 3 show days.
Embedded exhibitors bring very different things. A hardware maker needs a place to hold the product. A software team needs screens and a seat. A chip company needs a quiet corner for detail.
Embedded World 2027: Key Facts for Exhibitors
Embedded World is a technical show. Visitors arrive to evaluate, not to browse. Your stand reaches engineers and buyers who ask hard questions.
Doors open at 9:00 a.m. on all 3 days. Closing time is 6:00 p.m. on March 16 and 17, and 5:00 p.m. on March 18. The organizer's 2026 figures appear under Important Facts below.
Who Visits Embedded World
The audience is technical and international. In 2026, 56% of visitors came from Germany and 44% from abroad, representing 86 countries. After Germany, the largest groups came from Italy, Austria, the USA, France and the UK.
Automotive and electronics led the visitor mix at 23%, followed by electronics and consumer electronics at 10%. Others came from industrial controls, telecommunications, medical engineering, AI, distribution, software, display technology, semiconductors, IoT and universities.
On your stand, you meet:
- Hardware and software developers
- System architects and engineers
- Product managers and R&D teams
- Buyers comparing suppliers and products
- Startups and researchers looking for partners
- Executives evaluating new embedded solutions
The figures come from the organizer's FKM certified 2026 visitor registration.
Why Exhibit at Embedded World 2027
Visitors come with a purpose. In 2026, the top reasons were general market orientation (37%), inspiration for their own products (33%), industry trends (27%) and networking (27%). One in 5 came to compare suppliers and products.
Exhibitors rate the show highly. In the organizer's 2026 survey, 94% reached their most important target groups. 91% established new business relations. 93% expect follow up business.
- Show new products to an international technical audience
- Turn live demonstrations into qualified leads
- Meet buyers, partners and developers in one place over 3 days
- Test your messaging on the people who specify and buy embedded products
- Build relationships that last beyond the show
"We really appreciated the chance to meet our customers face to face again. We were overwhelmed by the amount of valuable customer interactions," said Carsten Jauch, President EMEA, Renesas Electronics.
What to Expect at Embedded World 2027
Expect a show split between the floor and the conference rooms. Visitors move between stands and sessions all day, so your stand sees them in waves.
The Exhibition Floor
Exhibitors fill the halls with hardware, systems, tools and software. Visitors walk the aisles to compare suppliers in person.
Conferences and Technical Sessions
The embedded world Conference and the electronic displays Conference run next to the exhibition. Each needs its own ticket. Expect visitors to arrive at your stand after a session with questions.
Exhibitor Forum and Expert Panels
Specialist forums and expert panels run throughout the show. They draw visitors who want depth on a topic.
Awards, Startups and Student Day
The program also includes the embedded award, a dedicated area for startups and investors, and a Student Day. Check the organizer's site for the 2027 schedule.
Exhibition Stand Design for Embedded World 2027
An embedded stand has to work the way your team demonstrates. Hardware needs floor space for demos. Software needs screens and seating. Technical talks need a quieter corner.
A live demo needs room for a small crowd. A complex system needs a layout that walks visitors from overview to detail. A product under NDA needs a closed room.
Every Embedded World stand starts from your product, your booked space and the conversations you want to start.
Stand Zones That Matter at Embedded World
Give every activity a defined place. Visitors should see the main products, know where the demos happen and find your team without weaving through cables.
Product and Demo Zones
Put the hero product where the aisle can see it. Keep related products together, so visitors read the range in one glance.
Software and Screen Stations
Mount screens at eye level. Leave space for 2 or 3 people to watch together without blocking the aisle.
Meeting and Consultation Areas
Engineers want a table and a pen. Buyers want a door that closes. Offer both.
Visitor Engagement Areas
Give visitors something to try. A dev board to handle or a short demo loop is enough to stop a passer by.
Storage and Operational Space
Hide spare modules, cables and brochures behind the demo wall. A tidy stand reads as a reliable supplier.
Exhibition Stand Services for Embedded World 2027
We build Embedded World stands around your products, your hall position and your demo plan.
Custom Exhibition Stand Design
Your footprint, brand and demo plan set the design. Demo areas, screens and meeting spots go in from the first sketch.
Modular Exhibition Stands
A modular system suits teams that exhibit often. Choose modular, lightbox or LED booths in 10x10, 10x20 or 20x20 sizes. Rent or buy, then reuse the kit at the next show.
Double Decker Exhibition Stands
A second level doubles your working area without enlarging the footprint. Run demos downstairs. Hold private meetings upstairs.
Country Pavilion Stands
We have run 75+ US country pavilions. Each one brings several exhibitors under one national banner, with a clear zone for every company.
Exhibition Stand Fabrication
After you approve the design, we start fabrication. Structure, finishes and display elements follow the agreed drawings.
Installation and Dismantling
Installation and dismantling run to the organizer's schedule and your approved plan.
AV and Technology
Screens, LED walls and interactive displays carry your demos and presentations. Give each one a clear job.
Planning Your Stand at Exhibition Center Nuremberg
Embedded World 2027 takes place at the Exhibition Center Nuremberg, Messezentrum 1, 90471 Nuremberg, Germany.
Assembly runs from Friday, March 12 to Monday, March 15, 2027. Dismantling runs from Thursday, March 18 to Saturday, March 20, 2027. The organizer reuses any area where assembly has not started by 3:00 p.m. on March 15.
Check the organizer's technical regulations for exact times, access rules and early set up limits. The organizer also publishes detailed floor plans. Look at your hall and stand position early. Location affects visitor access and visibility.
Hotels and Visas for Embedded World
Book your hotel through the organizer's online booking service, which offers special conditions. The organizer also shares information on visa applications and invitation letters on its travel page. Start early, so you have the full choice of rooms.
Getting to Embedded World in Nuremberg
From Nuremberg Central Station, take the U1 underground toward Langwasser Süd to the Messe stop. The ride takes about 8 minutes. From Nuremberg Airport, take the U2 and change to the U1 at the Central Station. Allow 20 to 25 minutes.
Your trade fair ticket includes the VGN KombiTicket, which covers public transport across the Nuremberg area during the show. Driving? The venue sits close to the A3, A6, A9 and A73 motorways.
