CES 2027: What Exhibitors Need to Know
CES 2027 takes place January 6–9, 2027, in Las Vegas, Nevada, across multiple official venues. CES provides exhibitors with resources covering exhibit areas, discussion zones, registration, logistics, safety, and other aspects of planning.
Current CES exhibitor data:
- 148K+ attendees
- 65%+ with significant influence in buying decisions
- 52% of attendees are senior level
- 55K+ international participants
- 141 countries, territories, and regions
- 61% of Fortune 500 companies attended
These figures come from CES 2026 attendance audit data used in CES 2027 exhibitor promotion. With this audience size, your environment needs to work for how you plan to exhibit. A product showcase, a program focused on conversations, and an interactive display each require a different approach to layout and planning.
Why Exhibit at CES 2027?
CES connects innovators, decision makers, media, investors, partners, and potential customers across the technology ecosystem. The latest audited CES figures provide useful context for the audience exhibitors can reach.
Reach Buyers, Partners, and Industry Professionals
65%+ of CES attendees have significant influence in buying decisions, while 52% are senior level executives. CES 2026 also attracted 55,841 international participants from 141 countries, territories, and regions, creating opportunities to engage with technology professionals from a broad international market.
Present New Products & Innovations
CES provides a platform to launch products, announce partnerships, and showcase new technologies. The 2026 edition featured 4,100+ exhibitors, including approximately 1,200 startups, presenting technologies across multiple sectors.
Create an Environment for Live Showcases
CES 2026 covered more than 2.6 million net square feet of exhibit space and included more than 4,100 exhibitors. For exhibitors presenting technology through demonstrations, interactive displays, or presentations, the booth environment needs to support how visitors experience the product.
Support Meaningful Business Conversations
CES provides dedicated meeting environments, including meeting rooms, exhibit suites, and hospitality spaces. The official CES exhibitor information positions the event as a place to connect with customers, investors, and partners and develop business relationships.
Connect With a Global Technology Audience
CES 2026 attracted 148,392 verified participants, including 7,037 media, content creators, and industry analysts. The audited attendance also recorded 307 Fortune 500 companies represented at the event.
Who Should Exhibit at CES 2027?
CES provides different exhibition and conversation environments, including exhibit areas, discussion zones, and hospitality suites. Venue requirements are provided through CES exhibitor resources and manuals. Your booth should be planned around what visitors need to see, experience, and discuss.
Organizations exhibiting at CES 2027 include:
- AI and Enterprise Innovation: Brands developing artificial intelligence, software, intelligent systems, and enterprise applications.
- Vehicle Innovation and Advanced Mobility: Automotive technology brands and mobility organizations working across connected vehicles, electrification, autonomous technology, and transportation.
- Digital Health: Organizations developing health devices, applications, telehealth innovations, and other digital health solutions.
- Smart Home and Appliances: Exhibitors developing connected home offerings, appliances, security systems, networking, and home automation innovations.
- Gaming, XR, and Spatial Computing: Brands creating gaming hardware and software, immersive innovations, augmented reality, virtual reality, and spatial computing solutions.
- Audio, Video, and Display Technology: Exhibitors presenting audio offerings, video innovation, displays, imaging, and related solutions.
- IoT, Robotics, and Infrastructure: Organizations creating connected devices, sensors, robotics, and intelligent machines and supporting infrastructure.
- Food, Energy, and Sustainability Innovation: Brands working across food innovation, energy solutions, and sustainability focused offerings.
- Retail, FinTech, and Enterprise Solutions: Exhibitors developing retail innovation, financial solutions, cloud computing, cybersecurity, and other enterprise offerings.
- Startups and Emerging Innovation: Early stage organizations can exhibit through Eureka Park, which provides a dedicated environment for startups to present solutions and connect with investors and innovation professionals.
Exhibition Booth Design for CES 2027
Your booth should support what you need to achieve on the show floor. Booth design should start with your exhibition objectives, not just the appearance of your layout. Consider what you are showcasing, who you need to engage, and how visitors interact with your team and offerings.
Key considerations:
- Showcasing: What needs to be displayed, demonstrated, or tested?
- Visitor engagement: How will people experience and interact with your offerings?
- Conversations: How much floor area do you need for scheduled client, prospect, or partner discussions?
- Visibility: What needs to remain clear and visible from the aisle?
- Visitor flow: How should attendees enter, move through, and interact with your environment?
- Team requirements: How does the layout support your staff throughout the show?
10x10 Booths uses these requirements to inform layout, visual presentation, visitor experience, and discussion zones. Every recommendation aligns with your business objectives, audience, and exhibition strategy.
Trade Show Display Formats for CES 2027
The format you choose should be planned around your available floor area, objectives, offerings, and how visitors need to interact with your environment. 10x10 Booths' exhibition range includes the following formats.
Custom Trade Show Booth Displays
Designed around your specific footprint, brand, and exhibition requirements, with options for product displays, interactive showcases, discussion areas, and integrated technology. From 10 sq m inline booths to 250+ sq m island builds, every custom booth is built with precision and delivered to a consistent standard across every show on your calendar.
Modular Trade Show Displays
Adaptable configurations that can be arranged for different exhibition spaces and reused across multiple events. Modular formats provide flexibility if your CES footprint varies year to year or if you're looking to update your presence across multiple shows.
Portable & Popup Displays
Compact display systems suited to smaller exhibition areas, focused showcases, and exhibitors looking for a straightforward, transportable setup. Ideal if you're exploring your presence at CES or working with limited floor area.
Double Deck Exhibition Stands
For larger spaces where an additional level can provide discussion areas, hospitality, storage, or presentation capabilities. Double deck formats maximize visibility and functionality in premium island positions.
Building Your CES 2027 Exhibition Booth
Your booth needs to support what you're trying to achieve at CES. We handle every part of that: strategy, design, fabrication, technology integration, and onsite execution.
From Brief to Show Floor
We start with your objectives and work backward to determine what the environment needs to do. Does your booth need to showcase hardware to early adopters? Host investor conversations? Present enterprise software to decision makers? The answer shapes everything from layout, materials, and technology to discussion areas.
What We Manage
Your environment begins with a clear concept tied to your objectives. We develop the stand design, manage fabrication of structures and finishes, coordinate onsite build and dismantling, and handle installation day execution. One team owns every step. No handoffs between vendors, no translation gaps between approved design and finished booth.
Graphics, displays, interactive technology, and meeting areas are planned as integrated parts of the environment, not added as afterthoughts. Everything is configured and tested before you arrive.
Technology & Interactive Experiences at CES
CES showcases technology. Your booth should make that technology work for your visitors and your team.
Technology works best when it's purposeful. A display screen makes sense if it helps explain your offering or gives visitors something to interact with. Interactive touchscreens work when they give buyers direct experience with your solution. Video works when it tells a story that static graphics cannot.
We integrate and test:
- LED displays for high impact visual communication
- Interactive touchscreens for direct product interaction
- Screens and presentation systems for demos and conversations
- Audio systems where needed to cut through show floor noise
- Laptops and tablets for detailed product walkthroughs or data access
Onsite technical support is available throughout the show. Technology should support how your team engages, not distract from it.
Designing for Conversation at CES
Enterprise buyers, investors, and decision makers come to CES looking for serious conversations, not passive foot traffic.
Your environment should give your team room to talk to visitors without shouting over the show floor. This might mean a quiet discussion area tucked away from the main traffic flow. It might mean a hospitality suite for high value conversations. It might mean a small meeting table in a semi private corner of your booth.
The right balance depends on your audience and what you're selling. A hardware company needs open visibility to draw traffic and demonstrate products. An enterprise software vendor needs quiet spaces for technical conversations. A startup needs to be approachable but also give investors and press somewhere to sit and talk.
We design discussion areas as part of the overall booth strategy, not as additions. If conversations matter to your CES program, the booth accommodates them from the start.
Planning Your CES 2027 Booth
CES provides exhibitors with planning resources covering exhibitor manuals, registration, venue information, logistics, safety, and operational requirements. CES 2027 exhibitor manuals will be posted in September 2026, while EAC registration will open in fall 2026.
For booths involving custom fabrication, AV, interactive displays, conversation areas, or complex logistics, starting early gives your team time to develop and review requirements.
At 10x10 Booths, we establish objectives and practical requirements early, then carry those decisions through design and delivery. Reviews of prebuilt elements, mockups, and approvals help keep the approved design aligned with the finished booth.
