About FITUR 2027 Madrid
FITUR 2027, the 47th edition of the International Tourism Trade Fair, will take place from January 20–24, 2027, at IFEMA MADRID, Spain. FITUR brings together tourism companies, destinations, tour operators, official bodies, tourism professionals, and other organizations across the sector.
FITUR 2027 will occupy Halls 1 through 10 and Hall 12 at IFEMA MADRID. The 2027 edition will expand to 11 exhibition halls, with the event organized across geographical markets, tourism companies, and specialized areas. Puerto Rico will be the FITUR 2027 Partner Country.
For exhibitors, the stand needs to communicate the brand clearly, present destinations or services effectively, provide suitable spaces for meetings and visitor interaction, and comply with the applicable IFEMA MADRID requirements.
What Is FITUR 2027?
FITUR 2027 is the 47th edition of the International Tourism Trade Fair. IFEMA describes FITUR as a leading international tourism trade fair and a meeting point for tourism professionals and businesses from inbound and outbound markets.
The 2027 edition will include geographical areas covering Europe, America, Africa, Asia-Pacific, the Middle East, and Spain, alongside an area dedicated to tourism companies and a Travel Technology space.
When and Where Is FITUR 2027 Held?
FITUR 2027 will take place from January 20–24, 2027, at IFEMA MADRID in Madrid, Spain.
The professional days are scheduled for January 20–22 from 10:00 AM to 7:00 PM. On January 23, the event runs from 10:00 AM to 8:00 PM, while January 24 runs from 10:00 AM to 6:00 PM for professionals and the general public.
Who Exhibits at FITUR Madrid?
FITUR brings together public and private-sector organizations working across tourism. Official exhibitor information identifies tourism authorities, destinations, tourism companies, tour operators, and other organizations operating within the tourism industry.
The event also includes specialized areas covering travel technology, cruises, accessible tourism, sports, language tourism, tourism and film, talent, diversity, and other tourism-related fields.
Who Attends FITUR 2027?
FITUR's professional audience includes tour operators, travel agencies, tourism professionals, and public-sector representatives connected with tourism. The weekend also welcomes the general public.
At FITUR 2026, the event recorded more than 155,000 professional visitors and around 100,000 general-public visitors across the five-day event.
Why Exhibit at FITUR 2027?
IFEMA identifies networking, market expansion, knowledge exchange, and brand positioning among the reasons to exhibit at FITUR.
Connect With International Tourism Professionals
FITUR provides a meeting environment for professionals and organizations from across the tourism industry. Your exhibition stand can provide a dedicated space for business conversations, networking, and presentations.
Showcase Travel and Tourism Services
A well-planned stand can help visitors understand your destinations, tourism services, travel products, or technology solutions within a limited exhibition space.
Promote Destinations and Hospitality Brands
Destination and hospitality exhibitors often need to communicate substantial information visually. Destination imagery, structured messaging, and clearly defined presentation areas can help organize that information.
Build Business Partnerships and Generate Leads
FITUR's professional days provide opportunities for networking, business discussions, and market expansion. IFEMA specifically identifies networking and internationalization among the benefits of exhibiting.
Strengthen Your Brand Presence in the Tourism Industry
A consistent exhibition environment can bring your logo, messaging, visual identity, and marketing content together across the stand.
FITUR 2027 Exhibition Stand Design and Build Services
A FITUR exhibition stand needs to combine brand presentation with practical considerations such as space planning, visitor movement, meetings, graphics, lighting, and technical elements.
Custom Exhibition Stand Design
Develop a stand around your brand, available floor space, exhibition objectives, and functional requirements.
The design can incorporate:
- Brand messaging
- Destination imagery
- Product and service displays
- Reception areas
- Meeting spaces
- Storage
- Presentation areas
- Digital displays
3D Exhibition Stand Visualization
Review the proposed exhibition environment before fabrication. 3D visualization can help assess the layout, branding, display positions, meeting areas, structural elements, and visitor flow.
Exhibition Stand Fabrication
Once the design is approved, the stand moves into production and fabrication, with the physical structure developed according to the approved concept and applicable venue requirements.
Graphics and Brand Integration
Graphics can communicate:
- Destination imagery
- Brand messaging
- Product information
- Service descriptions
- Wayfinding
- Digital content
- Large-format visual communication
Exhibition Stand Installation and Dismantling
The completed stand needs to be installed at IFEMA MADRID before the event and dismantled after FITUR concludes, following the applicable venue procedures.
Onsite Project Support
Onsite coordination can cover installation, final stand checks, technical requirements, and practical project support according to the agreed scope.
Types of Exhibition Stands for FITUR 2027
FITUR's 2027 exhibitor documentation includes different participation formats, including turnkey participation options and free-design floor space. Exhibitors using free-design space can develop their own stand concept, subject to FITUR and IFEMA MADRID requirements.
Custom Exhibition Stands
Free-design floor space allows exhibitors to develop a stand concept around their brand, objectives, floor area, and functional requirements, subject to FITUR and IFEMA approval requirements.
Modular Exhibition Stands
Modular stand solutions can provide FITUR exhibitors with a structured starting point that can be adapted with branding, graphics, furniture, technology, and other services according to their requirements.
Double-Decker Exhibition Stands
FITUR's 2027 participation rules include specific requirements for two-story structures, including a maximum height of 7 meters and a 1-meter setback for the second floor around the perimeter, subject to location-specific requirements.
Open and Corner Stand Layouts
Open and corner layouts can be planned according to the number of accessible sides, surrounding aisles, and the actual location allocated to the exhibitor.
Destination and Tourism Exhibition Stands
Destination-focused stands can combine large-format imagery, destination messaging, presentation areas, and visitor interaction zones to communicate a tourism offering.
Country and Regional Pavilion Environments
Country and regional exhibitors can coordinate multiple organizations within a shared exhibition environment, while maintaining clearly defined spaces for individual participants.
FITUR 2027 Exhibition Stand Design Ideas
Destination-Focused Booth Designs
Use destination photography, maps, regional imagery, and campaign messaging to establish a clear visual identity.
Interactive Travel Experiences
Interactive content can help exhibitors communicate destinations, activities, and tourism experiences through digital presentations, demonstrations, maps, or other visitor-facing content.
Large-Format Destination Graphics
Large-format graphics can communicate destinations and hospitality brands across the exhibition floor while keeping the messaging concise.
Product and Service Demonstration Areas
Technology companies and tourism service providers can incorporate dedicated demonstration areas for presenting platforms, applications, and services.
Hospitality and Lounge Spaces
Hospitality areas can provide space for informal conversations, presentations, and visitor interaction.
Private Meeting Areas
Semi-private or enclosed meeting spaces can be incorporated where exhibitors expect to conduct detailed business discussions.
Digital Screens and Multimedia Displays
Digital screens can support destination presentations, videos, product demonstrations, and technology showcases.
Designing an Exhibition Stand for FITUR 2027
A well-planned exhibition stand for FITUR 2027 should combine clear objectives, practical space planning, strong brand presentation, and an engaging visitor experience.
Define Your Exhibition Goals
Start by identifying what your stand needs to achieve, such as presenting a destination, demonstrating a tourism service, supporting business meetings, showcasing travel technology, or facilitating networking.
Plan the Booth Layout
Position reception areas, displays, meeting spaces, storage, and presentation areas according to how visitors are expected to use the stand.
Build the Design Around Your Brand
Keep your logo, typography, brand colors, messaging, photography, graphics, and digital content visually consistent across the stand.
Allocate Space for Meetings
If business meetings are an important exhibition objective, define meeting areas during the initial space-planning stage.
Prepare Your Graphics
Develop graphics around the final stand dimensions and locations, keeping the main messaging clear and concise for visitors approaching from the aisle.
FITUR 2027 Exhibition Stand Planning and Build Process
FITUR's official documentation contains specific participation, stand construction, installation, and approval requirements. These should be incorporated into the project timeline from the beginning.
Exhibition Stand Brief and Planning
Define:
- Exhibition objectives
- Stand size
- Brand requirements
- Visitor profile
- Display requirements
- Meeting requirements
- Storage needs
- Digital and technical requirements
- Project timeline
Stand Concept and 3D Design
Translate the brief into a stand concept and 3D visualization covering the structure, graphics, displays, meeting spaces, and visitor flow.
Production and Fabrication
Following design approval, the physical components are fabricated according to the approved design and applicable venue requirements.
Logistics and Transportation
Coordinate the movement of completed stand components to IFEMA MADRID according to the applicable delivery and installation procedures.
Installation at IFEMA Madrid
Installation must follow the relevant FITUR and IFEMA requirements, including applicable construction, technical, and safety provisions.
Onsite Support and Dismantling
After installation, the project can be supported onsite according to the agreed scope. Following the close of FITUR, the stand is dismantled according to venue procedures.
Exhibition Stand Requirements for FITUR 2027
FITUR's official 2027 exhibitor documentation should be treated as the primary reference for current participation and construction requirements. Exhibitors should verify the latest documentation before finalizing their stand.
FITUR Stand Size and Space Planning
The official 2027 participation rules state that the minimum contracted surface area is 16 m². The exact dimensions and location should be confirmed through the exhibitor's participation documentation.
Stand Height and Structural Requirements
For free-design stands, the official FITUR 2027 rules specify a maximum authorized height of 4 meters at the perimeter.
Decorative elements can reach up to 6 meters where permitted, provided they are set back 1 meter from the perimeter. Additional location restrictions apply.
For two-story stands, the permitted height in the pavilions is 7 meters, with the second floor set back 1 meter around the perimeter. Two-story construction is not permitted in certain connection areas and at the side entrance areas of Halls 9 and 10.
Booth Layout and Accessibility
Stand layouts should respect the allocated perimeter, surrounding aisles, and applicable IFEMA regulations.
Branding and Graphic Requirements
Custom stands should have their structural, graphic, and signage elements prepared according to the applicable FITUR approval and submission process.
Electrical and Technical Requirements
Electrical installations and additional technical services need to comply with the applicable IFEMA requirements.
Free-Design Project Approval Deadline
For free-design stands, the current FITUR 2027 exhibitor guide states that the project must be uploaded to the Expo Zone for approval by December 13, 2026. Projects involving rigging have additional submission requirements.
Installation and Dismantling Considerations
The exhibitor documentation contains requirements relating to installation, dismantling, merchandise delivery, and assembly procedures.
Venue and Exhibitor Regulations
Exhibitors need to comply with FITUR's specific participation rules and IFEMA MADRID's applicable general regulations.
FITUR 2027 Exhibition Stand Cost Factors
The cost of an exhibition stand depends on the participation format, stand size, design, and services required.
Booth Size and Floor Space
The amount of floor space affects the overall project scope and the amount of area available for displays, meetings, storage, and visitor interaction.
Stand Design and Construction
Custom structures, finishes, architectural elements, and construction complexity can affect the scope of the project.
Graphics and Branding
The quantity and complexity of graphics depend on the stand design, dimensions, and branding requirements.
Furniture and Display Elements
Meeting tables, chairs, counters, storage, display units, and other furniture contribute to the overall stand requirements.
Lighting and AV Requirements
Lighting and audiovisual requirements depend on the type of presentation, demonstration, or visitor experience planned.
Installation, Logistics and Venue Services
Transportation, installation, dismantling, technical services, and venue-related requirements should all be considered when planning the exhibition budget.
