BAU Munich 2027: Exhibitor Guide & Information
BAU takes place every two years and covers architecture, materials, and systems for commercial and residential construction, interior work, new-build, renovation, and modernization. The 2027 edition runs from January 11–15, 2027 at the Trade Fair Center Messe München, Europe's leading venue for building industry exhibitions.
BAU 2025 welcomed more than 180,000 visitors and 2,230 exhibitors from 58 countries. International exhibitors accounted for 52% of the exhibitor base, while 44% of visitors came from outside Germany. BAU 2025 occupied 200,000 square meters of exhibition space across 19 halls at Messe München.
For 2027, the official hall plan covers 19 exhibition halls, with the exhibition sectors organized according to halls. Exhibitors at the Munich trade fair represent architecture, construction, building materials, and innovation from across Europe and internationally.
That scale makes early booth planning important. Your environment needs to work not only visually but also for the products, people, and conversations that will use it.
Planning Around Messe München
Trade Fair Center Messe München has 19 exhibition halls and around 200,000 square meters of exhibition space, alongside approximately 414,000 square meters of outdoor area. The Munich venue is located around 42 kilometers south of Munich Airport and is directly connected to Munich's U2 underground line via Messestadt West and Messestadt Ost.
For BAU 2027 exhibitors at Messe München, the relevant hall, booth position, access arrangements, and technical requirements should be considered during the planning process. Early familiarity with the venue layout helps you design an environment that works with the hall characteristics, visitor flow patterns, and logistical constraints specific to Messe München.
What does your business need the exhibition environment to do?
BAU 2027 is spread across 19 exhibition halls at the Trade Fair Center Messe München, with exhibition sectors allocated across the hall plan. Reviewing your assigned hall, booth position, and surrounding exhibitors early can help inform decisions around visitor flow, visibility, product presentation, and discussion areas.
Find Your Sector
What's your primary BAU objective?
- Product & Materials Showcase → Design environments where architects and specifiers can see, handle, and compare materials
- Technology Demonstration → Create spaces for digital solutions, smart building systems, and tech integration to work
- Buyer Meetings & Discussions → Plan discussion-focused environments where you close business with industry professionals
- Startup & Innovation Launch → Build lean, investor-friendly spaces that invite discovery and conversation
- Large-Equipment Demonstration → Design for machinery, large products, and hands-on visitor interaction at scale
Each objective requires different booth design, space configuration, and team workflow. We design around your specific goal, not a generic template.
What's New at BAU 2027?
BAU 2027 introduces several developments to its exhibition program, including the new BLACK BOX special area and a dedicated focus on interior work. The event's key topics include changing habitats, materials and resources, digitalization and productivity, and climate protection and adaptation.
Why BAU Munich 2027 Matters for Building Industry Exhibitors
BAU connects the international building industry across architecture, materials, and systems, giving exhibitors opportunities to present products and innovations, meet industry professionals, identify trends, and exchange information. The 2027 program emphasizes topics including sustainability, digitalization, productivity, and climate adaptation.
Present products in their context
BAU allows visitors to see building materials, technologies, and systems in practice. Your environment can therefore need more than product graphics. Displays, samples, showcases, and clear product information may work together within your footprint.
Support conversations with industry professionals
BAU brings together architects, planners, investors, building trades, manufacturers, and other industry professionals. If your exhibition program depends on product discussions, technical conversations, or scheduled discussions, your layout should create the right environment for those interactions.
Demonstrate materials and solutions
The official BAU visitor information highlights opportunities to discover new products, test technologies, and exchange ideas with industry colleagues. A demonstration-led environment therefore needs to consider what visitors should see, where they should stop, and how your team will explain the product.
Connect your environment to the wider BAU program.
BAU also includes forums, specialist presentations, networking areas, Innovation Hub activity, and special exhibition areas. Your environment is one part of a wider presence at the event.
Connect your stand to the wider BAU program
BAU also includes forums, specialist presentations, networking areas, Innovation Hub activity, and special exhibition areas. Your stand is one part of a wider presence at the event.
Explore the BAU Munich 2027 Supporting Program
BAU's supporting program extends beyond the exhibition stands, with stages, specialist presentations, spotlight areas, and interactive formats focused on current issues affecting architecture, construction, and building technology. The 2027 program includes the Main Stage, BLACK BOX Stage, Future Lab Stage, Neo Stage, and DGNB Forum, alongside dedicated innovation and startup activity.
Who Exhibits at BAU Munich 2027?
BAU covers a broad range of building-related sectors. The official exhibition-sector information includes:
- Architectural building materials and raw construction materials
- Modular, serial and prefabricated construction
- Roof and facade structures and solar systems
- Doors and windows
- Glass
- Wood
- Floor coverings
- Ceramics, natural stone, sanitary ware, and tiles
- Aluminum
- Steel, zinc, and copper
- Building chemistry
- Energy and building technology
- Digital solutions
- Elevators and smart building
- Light systems
- Fittings, locks, and security
- Machines for aluminum and steel processing
- Services
- Innovation-related areas
BAU also has dedicated areas for startups and innovation. The official exhibitor information identifies a Startup Area, while the 2027 program includes the Innovation Hub and special exhibition areas.
Your Stand Should Reflect What You Are Exhibiting
A manufacturer presenting physical materials may need extensive product displays and showcase areas. A company focused on digital building solutions may need screens, presentations, and discussion space. A business exhibiting machinery or larger products may need a different approach to visitor movement and product access.
Your layout should be planned around the space booked, what you're presenting, and what your team needs to accomplish at the show.
How Should You Design an Exhibition Stand for BAU Munich 2027?
Before deciding on finishes, graphics, or technology, establish what your environment needs to do.
Consider:
- Product presentation: What needs to be displayed, showcased, or explained?
- Visitor engagement: Who needs to stop, and what should happen when they do?
- Discussions: Do you need open conversation areas or more private discussion zones?
- Visibility: What needs to be understood from the aisle?
- Visitor flow: How should people enter, move through, and leave the environment?
- Team requirements: How does the layout need to work for your staff across the show days?
10x10 Booths uses these requirements to inform layout, product presentation, visitor experience, and discussion areas. Every recommendation aligns with your business objectives, audience, and exhibition strategy.
Which Exhibition Stand Format Fits Your BAU Munich Presence?
The format you choose should be planned around your available space, objectives, products, and how visitors need to interact with the environment. 10x10 Booths' current offering includes the following formats.
Modular Exhibition Stands
Adaptable systems that can be configured for different exhibition spaces and reused across multiple events.
Custom Exhibition Stands
Designed around your specific footprint, brand, and exhibition requirements, with options for product displays, showcases, discussion areas, and integrated technology. 10x10 Booths' custom range covers 10 sq m of inline booths through to 250+ sq m of island builds.
Portable & Popup Displays
Compact display systems suited to smaller exhibition spaces, presentations, and exhibitors looking for a straightforward, transportable setup.
Double-Deck Exhibition Stands
For larger spaces where an additional level can provide discussion areas, hospitality, storage, or presentation capabilities.
Exhibition Stand Services for BAU Munich 2027
Our exhibition stand services can be structured around the requirements of your BAU presence, from design and fabrication through installation and on-site execution.
- Exhibition Stand Design: Stand concepts developed around your exhibition space, brand, products, and objectives.
- Exhibition Stand Fabrication: Physical production of the approved design, including the required structures, finishes, and display elements.
- Installation and Dismantling: On-site coordination for stand build-up and dismantling at the exhibition venue.
- AV and Technology Integration: Displays, interactive technology, and other AV elements planned as part of the exhibition environment.
- Product Display and Showcase Areas: Dedicated areas for presenting building materials, systems, samples, and technologies.
- Discussion Areas: Open or more private environments planned around the conversations your team needs to have at the show.
Product Demonstrations, AV, and Technology
BAU exhibitors may need to communicate technical products and systems through more than static graphics.
Depending on the brief, the exhibition environment can incorporate:
- LED displays
- Interactive touchscreens
- TVs
- Laptops and tablets
- Integrated AV
- Product showcase areas
- Product display areas
- Discussion environments
10x10 Booths' exhibition offering includes AV and technology configured and tested as part of the booth build, with on-site technical support available.
Technology should support how visitors experience the product and interact with your team.
Meeting Space for BAU Exhibitors
BAU attracts architects, planners, investors, manufacturers, building trades, and other industry professionals.
If conversations form part of your exhibition program, the environment should provide a practical balance between product visibility, visitor engagement, open discussions, and private conversations. The balance should reflect your audience, products, and exhibition objectives.
What Do You Need to Plan Before BAU Munich 2027?
BAU provides exhibitors with planning information covering application, technical requirements, deadlines, logistics, traffic, stand construction, and other services.
The official BAU logistics information currently lists setup from January 4–10, 2027, with dismantling beginning on January 15 after the exhibition closes.
BAU also recommends applying early, noting that earlier application can improve the chance of receiving the desired booth position.
For an environment involving custom fabrication, AV, product showcases, or complex logistics, these requirements should be considered during the design stage rather than after the environment has been designed.
At 10x10 Booths, objectives and practical requirements are established early and carried through design and delivery. Pre-build reviews, mockups, and approvals help keep the approved design aligned with the finished environment.
