Horecava 2027 Exhibition Stand Builder

About Horecava 2027

Horecava 2027 takes place from January 11–14, 2027, at RAI Amsterdam. The event brings together professionals across foodservice and hospitality and marks its 70th anniversary in 2027.

Horecava covers businesses across hotels, restaurants, cafés, bars, catering and other foodservice operations. Exhibitors use the event to present products, introduce new concepts and speak with industry professionals.

The stand needs to reflect what you are bringing to the show. A food brand may need sampling space. A commercial kitchen supplier may need room for equipment. A technology company may need demonstration stations and screens.

Horecava 2027: Key Facts for Exhibitors

Horecava will celebrate its 70th anniversary in 2027. The organizer reports more than 60,000 visitors, nearly 700 exhibitors and more than 25,000 square meters of exhibition space.

Professionals from more than 30,000 companies attend the event, according to the official Horecava profile. The 2027 edition runs for 4 days, with visitor hours listed as 10:00–18:00 from Monday to Wednesday and 10:00–17:00 on Thursday.

What to Expect at Horecava 2027

Horecava combines the exhibition floor with product experiences, innovation areas, competitions and an industry program. Visitors can discover new products and concepts, see food service developments in practice, and attend sessions focused on hospitality and foodservice.

Live Product Demonstrations

Horecava features product experiences, tastings and live cooking. TrendLAB also features live cooking, presentations and Table Talks focused on developments in hospitality and foodservice.

TrendLAB & Innovation

TrendLAB focuses on trends, innovation and developments within hospitality and foodservice. The program includes live cooking, presentations, Table Talks and Start-upLAB.

Horecava Awards & Innovation Award

The Horecava Awards recognize innovations within the foodservice industry. The 2027 program includes the Horecava Innovation Award, which highlights new products and concepts entering the Dutch hospitality and foodservice market.

Taste of Horecava

Taste of Horecava by Gault&Millau focuses on premium brands and the higher end of hospitality. The program brings together chefs, hospitality entrepreneurs and decision makers around product presentations and live culinary sessions.

Theatre Sessions & Knowledge Sharing

The Horecava program includes theatre sessions, presentations and discussions covering current topics in hospitality and foodservice. Visitors can combine time on the exhibition floor with industry learning and professional discussions.

Start-upLAB

Start-upLAB provides startups and scaleups with a dedicated space to present products and concepts. Participants can meet potential customers, investors and business partners.

AI LAB

AI LAB focuses on technology and artificial intelligence within hospitality. It forms part of Horecava's wider innovation program alongside TrendLAB and Start-upLAB.

Exhibition Stand Design for Horecava 2027

A Horecava stand needs to support the way your team works. Product displays need clear sightlines. Demonstrations need room for visitors to gather. Meeting areas need enough separation for focused discussions.

Start with the activities that need to happen on the floor. A food or beverage brand may prioritize sampling and product displays. A technology company may need demonstration stations and screens. A commercial kitchen supplier may need space around larger equipment.

The layout should reflect your products, booked space, audience and exhibition objectives. There is no single stand format that suits every Horecava exhibitor.

Stand Zones That Matter at Horecava 2027

A practical stand gives each activity a defined place. Visitors should be able to see the main products, understand where demonstrations happen and find your team without navigating around operational areas.

Product Display Zones

Give key products clear visibility from the main visitor approach. Group related products together so visitors can understand the range without searching across the stand.

Demonstration & Sampling Zones

Set aside floor space for tastings, live cooking and product demonstrations. Leave enough room for visitors to stop without blocking the main route through the stand.

Meeting & Consultation Areas

Give buyers, distributors and partners a suitable place to talk. Open tables work for quick discussions, while enclosed or semi private areas provide more privacy for longer meetings.

Visitor Engagement Areas

Use presentations, digital displays and interactive experiences to give visitors a reason to stop. Position screens and interactive elements where they remain visible without obstructing product displays.

Storage & Operational Space

Keep samples, packaging, brochures and working equipment close to the team but away from the visitor view. Good storage planning keeps the stand orderly during busy periods.

Exhibition Stand Services for Horecava 2027

10x10 Booths develops exhibition environments around your products, space and exhibition requirements.

Custom Exhibition Stand Design

Custom exhibition stands are designed around the booked footprint, brand requirements and activities planned for the show. Product displays, demonstrations, sampling and meeting areas can be built into the layout from the beginning.

Modular Exhibition Stands

Modular exhibition stands provide a flexible structure for exhibitors working across different exhibition spaces or multiple events. Branded graphics, displays, meeting areas and AV can be integrated into the system.

Double Decker Exhibition Stands

Double decker stands add usable space within the exhibition footprint. The upper level can provide private meeting or hospitality space while the ground floor handles product presentation and visitor interaction.

Country Pavilion Stands

Country pavilion stands bring multiple exhibitors together under a shared country or regional identity. Individual company areas can sit within the wider pavilion design.

Exhibition Stand Fabrication

After design approval, the stand moves into fabrication. The build covers the agreed structure, finishes, display elements and other specified components.

Installation and Dismantling

Installation and dismantling follow the venue schedule and approved requirements. The production and installation sequence is coordinated around the finished stand design.

AV and Technology

Screens, LED displays and interactive technology can support product explanations, presentations and demonstrations. Each technology element should have a defined role within the stand.

Planning Your Horecava 2027 Stand at RAI Amsterdam

Horecava 2027 takes place at RAI Amsterdam, Europaplein 24, 1078 GZ Amsterdam, The Netherlands.

The official 2027 floor plan shows the exhibition layout and segment locations. Check your hall and stand position early because location affects visitor access, visibility and how you organize the space.

Horecava also publishes exhibitor requirements, construction rules and important deadlines through its Exhibitor Portal. The current information states that stand designs should be submitted before November 1.

Build up begins January 6, 2027, with dismantling starting after the show closes on January 14. Check the latest organizer information before production because schedules and venue requirements can change.

Discuss Your Horecava 2027 Exhibition Stand

Your Horecava stand starts with what needs to happen on the show floor.

Tell us about your products, booked space, demonstrations, meetings and other requirements. 10x10 Booths can then develop the exhibition environment around those needs.

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Planning Your Horecava 2027 Stand

Start with the activities your team needs to handle during the exhibition. Define the products that need display space, the demonstrations that need floor area, and the meetings that need dedicated seating.Good exhibition stand planning starts with a clear brief. Once we understand your booth space, objectives, requirements and design direction, we can establish a practical timeline for designing, producing and delivering your stand at Horecava 2027

3–4 months before the show

We’ll start by understanding your booth space, objectives and requirements, then move into the design process.

8–10 weeks before the show

We’ll finalize the stand design, materials, graphics and technical requirements.

4–6 weeks before the show

Your stand moves into fabrication while we coordinate graphics, delivery, and other important aspects.

Show Week

Complete onsite installation, final checks, product and graphics placement, and handover before the exhibition opens.

10x10 Booths uses these requirements to develop the stand design before fabrication begins. Reviews, mockups, and approvals help keep the finished build aligned with the agreed design

Sectors

Sectors We Design For at Horecava 2027

The sectors represent the key areas of the hospitality and foodservice industry showcased at Horecava.

Food & Wine

Give food and beverage products clear display and sampling space. Keep the presentation easy to navigate for visitors.

Fast Service

Create practical areas for products and concepts used in fast service environments. Allow enough room for visitors to stop and explore.

Cold Beverages

Use product displays and sampling areas to present beverage ranges clearly. Keep key products visible from the main approach.

Coffee, Tea & Cocoa

Provide space for product presentation, tasting and conversations with hospitality professionals.

Bakery & Patisserie

Use organized displays and sampling areas to present products clearly while leaving room for visitor interaction.

Interior & Design

Use materials, finishes and product displays to communicate interior concepts and applications.

Commercial Kitchens

Allow enough floor space for equipment displays, demonstrations and technical discussions. Consider how visitors will move around larger products.

Cleaning & Recycling

Present products and solutions clearly. Use demonstration or discussion areas where visitors need to understand the application.

Tech & Services

Use screens, demonstrations and meeting areas to explain software, technology and hospitality services.

Why Exhibitors Choose 10x10 Booths for SIAL Paris 2026

Performance Led Brand Experiences

We design exhibitions to work, not just to look good. Every decision is shaped by your objectives and judged by how well it performs.

Purpose Driven Partnership

We are relationship led, not transaction led. We consult first, then stay accountable from brief to show floor close.

Global Reach, Consistent Reliability

One partner, one standard, across every market and every show on your calendar. No coordination gaps.

How We Work

01

Understand

What are you trying to achieve at this show?

02

Design

Built around that, not around what has been built before.

03

Build

Precision fabrication aligned to strategy.

04

Deliver

What was agreed is what shows up.

Why Clients Come Back

Over a decade of exhibitions across five continents. Consistent delivery is not something we talk about. It is something we have demonstrated.

10+ Years

Of Sustained Exhibition Delivery

200+

Exhibitions across US, Europe, Africa, Asia, UAE & Saudi Arabia

US Country Pavilions Managed

75+

One team across all markets

no vendor coordination chaos

Booth, graphics, AV, furniture, & Tech

built by the same team

Have Your Booth Space Confirmed

Now let us turn it into an exhibition environment designed to support meaningful business conversations.

Get a Free Booth Proposal

Talk to an Exhibit Strategist

Testimonials

What Our Clients Say

After collaborating on the design we could not be more happier, the team delivered on our brief and we decided to further update and expand our lightbox booth.If you are looking to update your booth to a visually more attracting and interactive booth that your customers will love, 10x10 Booths is your choice!

Tim Bartels, CEO

Velous Footwear

10x10 Booths was the reason our Saudi market entry actually worked.They built our stand for Big 5 Construct Saudi in Riyadh and made the whole process feel simple, even from across the world.Could not recommend them more.

Edison J., Founder

On Flow Design LLC

Marathon season in California means a new city almost every other month.10x10 Booths keeps up with us.Fast turnarounds, sharp setups, and a booth that looks freshly built every time.From shipping coordination to I and D help, the team at 10x10 Booths have been amazing to work with.

Events Manager

Zenni Optical

10x10 Booths delivered exactly what we needed on time, on budget, and without the usual vendor runaround.Their pricing was transparent, and the quality matched what we'd expect from premium suppliers.

Sarah Mitchell, Marketing Director

Technology Work Ltd.

Frequently Asked Questions

When is Horecava 2027?

Horecava 2027 takes place from January 11-14, 2027.

Where is Horecava 2027 held?

Horecava 2027 is held at RAI Amsterdam, Europaplein 24, 1078 GZ Amsterdam, The Netherlands.

Who attends Horecava?

Horecava is a trade show for entrepreneurs, decision makers and professionals in the foodservice and hospitality industry.

How large is Horecava?

The official Horecava exhibition profile reports more than 60,000 visitors, nearly 700 exhibitors and more than 25,000 square meters of exhibition space.

What sectors are represented at Horecava?

The official themes cover Food & Wine, Fast Service, Cold Beverages, Coffee, Tea & Cocoa, Bakery & Patisserie, Interior & Design, Commercial Kitchens, Cleaning & Recycling, and Tech & Services.

Can a Horecava exhibition stand include sampling and demonstrations?

Yes. The stand can provide dedicated areas for product demonstrations, tastings, live cooking and visitor interaction. The layout needs to leave enough room for the activity and visitor movement.

Can a Horecava stand include meeting space?

Yes. Meeting areas can be designed for buyer, distributor and partner discussions. The layout can use open tables, semi-private areas or enclosed rooms depending on the meeting requirements.

How much does a Horecava 2027 exhibition stand cost?

The cost depends on the stand size, design, materials, finishes, displays, technology and installation requirements. A clear specification allows the stand budget to reflect the actual requirements of the exhibition.

When should I start planning my Horecava exhibition stand?

Start once your exhibition space and key requirements are confirmed. Early planning gives the design, approval, fabrication and installation stages enough time to follow the venue schedule.