NRF Retail’s Big Show 2027, New York City, USA
NRF Retail’s Big Show 2027 will take place from January 10 to 12, 2027, at the Jacob K. Javits Convention Center in New York City. NRF describes Retail’s Big Show as the retail industry’s biggest and most important event, bringing more than 41,000 retail industry professionals to New York City each year.
The 2027 event combines education, networking, and an extensive Expo featuring 1,000+ industry partners. NRF also states that exhibitors can reach retail decision makers from more than 100 countries.
For exhibitors, the booth provides a physical environment to showcase solutions, demonstrate products, hold business meetings, and create meaningful conversations with visitors.
Why Exhibit at NRF Retail’s Big Show 2027
NRF Retail’s Big Show brings together retail professionals, technology providers, and innovators around the technologies and strategies shaping the future of retail. The 2027 event features 175+ sessions alongside its extensive Expo.
The event also includes dedicated areas such as the NRF Innovators Showcase, Startup Hub, AI Stage and Exhibitor Big Ideas, giving exhibitors and attendees different ways to explore retail innovation.
Key Benefits of Exhibiting at NRF Retail’s Big Show 2027
Exhibiting at NRF 2027 gives your company a physical space to present its products, services and technologies to a relevant retail audience.
Your exhibition stand can help you:
- Showcase retail technologies and solutions.
- Demonstrate products and platforms.
- Create dedicated spaces for business meetings.
- Present complex solutions through demonstrations and displays.
- Build relationships with retail decision makers.
- Strengthen your brand presence at a major retail industry event.
- Engage with an international audience from more than 100 countries.
NRF Retail’s Big Show 2027 Exhibition Information
NRF 2027 covers a broad range of retail technology and business topics. The official program includes AI, agentic AI, CRM and loyalty, digital and ecommerce, payments, robotics, omnichannel and unified commerce, store and customer experience, and supply chain and operations.
The Expo gives attendees opportunities to explore retail technologies, emerging solutions, and industry innovations.
Why You Need an Impactful Booth Design for NRF Retail’s Big Show 2027
With thousands of retail professionals attending and more than 1,000 industry partners participating in the Expo, your exhibition stand needs to communicate your offering clearly and provide visitors with a reason to engage.
Create a Strong First Impression
Your booth is one of the first physical touchpoints between your brand and visitors.
Clear branding, focused messaging, product displays and an organised layout can help visitors understand your offering while creating an inviting environment for conversations.
Showcase Your Products and Technology
Technology is a major part of NRF 2027, with the official program covering AI, robotics, agentic AI, digital commerce, payments, and other retail technologies.
Your stand can be designed around how your solution needs to be presented, whether through product displays, demonstrations, digital screens, or interactive elements.
Create Space for Meaningful Business Conversations
An exhibition stand should support conversations beyond the initial introduction.
Dedicated meeting areas can provide your team with space to discuss products, partnerships, implementation requirements, and business opportunities with visitors.
NRF Retail’s Big Show 2027 Booth Design and Construction Services
10x10 Booths provides custom exhibition booths, modular systems and supporting exhibition services. Its services cover design, fabrication, graphics, AV, furniture, logistics, onsite delivery, installation, and dismantling.
Custom Exhibition Booth Design
10x10 Booths develops custom exhibition environments around your objectives, brand, and exhibition space. Custom exhibition builds range from 10 sq m to 250+ sq m, including inline and island booth configurations.
Modular and Portable Booths
10x10 Booths also provides portable booth systems for exhibitors looking for flexible exhibition formats. Available configurations range from compact 10x10 booths to larger formats, giving exhibitors more flexibility to choose a setup that fits their space, products, and exhibition requirements.
Exhibition Booth Graphics, AV, and Furniture
Graphics, technology, and furniture can be integrated into the booth as part of the overall exhibition environment.
Services include exhibition graphics, AV and technology, along with furniture for meeting, lounge, reception, and product display areas.
Booth Installation, and Dismantling,
10x10 Booths manages onsite execution as part of its exhibition services.
Services include delivery and installation, onsite supervision, AV and technology support, post show dismantling, repacking, and return freight.
Why Choose 10x10 Booths for NRF Retail’s Big Show 2027
10x10 Booths brings experience in delivering exhibition environments across international markets, with NRF included among the shows it has delivered.
The company provides an integrated approach covering booth design, fabrication and onsite execution, helping exhibitors manage their exhibition project through one accountable team.
