OPTI Munich 2027: International Trade Show for Optics & Design
OPTI 2027 brings the international optics and design industry to Messe München from January 29 to 31, 2027. GHM Gesellschaft für Handwerksmessen mbH organizes the annual trade show, which covers frames, lenses, contact lenses, optical equipment, diagnostics, IT, low vision, shopfitting, and hearing related solutions.
The 2027 edition follows the theme “See. Hear. Next.” The program places greater focus on the connection between optics, hearing care, design, and technology. Established brands will exhibit alongside independent companies, startups, and businesses presenting new products and technologies.
Your stand gives that brand presence a physical form. It needs to show your products clearly, identify your company from the aisle, and give your team a practical place to meet visitors.
What Is OPTI Munich 2027?
OPTI is an international trade show for optics and design. It brings professionals from across the optical industry together in Munich each year.
The product range covers eyewear and lenses, contact lenses, technical equipment, IT solutions, accessories, low vision products, and hearing related solutions. Established companies exhibit alongside independent brands, startups and businesses introducing new products and technologies.
When and Where Is OPTI Munich 2027 Taking Place?
OPTI Munich 2027 takes place January 29–31, 2027, at Messe München, Am Messesee 2, 81829 Munich, Germany.
The official visitor opening hours are 10:00 a.m. to 7:00 p.m. on Friday and Saturday and 10:00 a.m. to 5:00 p.m. on Sunday.
What to Expect at OPTI Munich 2027
The 2027 edition introduces areas focused on emerging technology, hearing acoustics, and independent eyewear. Visitors will see established optical brands alongside new companies and technology focused exhibitors.
The “See. Hear. Next.” theme reflects the connection between optics and hearing, connected technology, and new developments across the industry.
Why Exhibit at OPTI Munich 2027?
Connect with Optics and Eyewear Professionals
OPTI brings trade visitors, buyers, and decision makers from the optics and related industries together in one place. Your stand gives your sales team a fixed point for product discussions, meetings, and direct conversations with relevant visitors.
The space should make it easy for visitors to identify your company and understand what you offer.
Showcase New Products, Designs, and Technologies
OPTI brings together products and innovations across eyewear, lenses, optical equipment, and technology. The 2027 program also places greater attention on smart technologies, connected solutions, and emerging innovations.
Put new products where visitors can see them. Give your team enough space to explain the product and answer questions.
Build Brand Visibility Among Trade Visitors
Your stand is often the first physical contact visitors have with your company at the show. Strong branding helps people identify you from the aisle. Well planned displays give them a reason to step inside.
For eyewear and design led brands, the stand should also reflect the visual identity of the collection.
Support Business Conversations
OPTI brings professionals together for business discussions and industry exchange. Your stand needs to support those conversations alongside product displays.
Set aside space for focused meetings. Keep the entrance open and make it easy for your team to move between displays and meeting areas.
OPTI Munich 2027: New Areas and Industry Developments
Explore opti SMART TECH
opti SMART TECH focuses on smart eyewear, smart glasses, wearables, hearables, connected technology, and digital solutions for optics and hearing care.
The area includes product testing, speed dating, guided tours, meeting rooms and the SMART TECH Hub. It brings technology companies together with decision makers from the sector.
If you exhibit technology, show visitors how it works. Position demonstrations where people can see them from the aisle and keep supporting information close to the product.
Discover opti SPHEARE and Hearing Acoustics
opti SPHEARE 2027 focuses on hearing acoustics and the connection between seeing and hearing. The area provides a dedicated setting for companies presenting hearing related products and solutions.
For hearing focused exhibitors, use the stand to present products clearly and provide a comfortable place for detailed discussions.
Meet Emerging Brands at OPTI's Start Up Areas
OPTI provides dedicated areas for emerging companies through opti VISIONARY TECH & INNOVATION and opti NEW SELECTION EYEWEAR & DESIGN.
opti VISIONARY focuses on innovative technologies and solutions. opti NEW SELECTION provides a platform for young and independent eyewear brands.
For an emerging company, the stand needs to explain the business quickly. Lead with the product and keep the brand message easy to understand.
Explore Independent Eyewear and Design at opti FINE EYEWEAR.
opti FINE EYEWEAR is a curated area for selected high end independent eyewear brands, with an emphasis on distinctive design, materials, and craftsmanship.
For brands in this area, presentation should support the character of the collection. Use considered lighting, display details and brand graphics without taking attention away from the eyewear.
Exhibition Stand Design for OPTI Munich 2027
Create a Stand That Puts Your Products First
Your products should remain the center of attention. Eyewear needs accessible displays. Technology needs demonstration space. Equipment needs enough floor area for visitors to see how it works.
Keep the design focused on what visitors need to see first. The stand should support the product rather than compete with it.
Design Spaces for Product Demonstrations and Interaction
Some products need to be experienced rather than simply displayed. This is particularly relevant for smart eyewear, connected products, diagnostics, and digital solutions.
Place demonstration points where visitors can reach them easily. Leave enough room for your team to explain the product without blocking the main visitor path.
Build Dedicated Areas for Business Meetings
Good conversations need the right setting. A meeting area gives your team space to discuss products, pricing and business requirements without blocking the main visitor flow.
Keep meeting areas connected to the rest of the stand. Visitors should not have to pass through a closed room to reach your team.
Use Graphics and Digital Elements to Strengthen Your Brand
Visitors need to understand your brand quickly. Use strong headlines, product imagery and concise messages across the stand.
Digital screens can demonstrate technology, explain products, or support sales conversations. Give every screen a specific purpose rather than filling the stand with unnecessary displays.
Design an Open and Approachable Stand
Your stand has only a few seconds to attract attention from the aisle. Open sightlines help visitors see your products and your team.
Keep the entrance easy to find. Place key products where visitors can see them immediately. Leave enough room for people to enter, browse and speak with your team.
Exhibition Stand Solutions for OPTI Munich 2027
Custom Exhibition Stands
Custom exhibition stands give you greater control over the layout, branding, and visitor flow.
Start with the booth dimensions and the products you need to present. Then allocate space for displays, demonstrations, meetings, and storage according to how your team will use the stand.
Modular Exhibition Stands
Modular exhibition stands provide a flexible option for companies exhibiting at multiple events. The system can adapt to different booth spaces while maintaining a consistent brand presence.
This approach works well when you need a repeatable exhibition format without using exactly the same layout at every show.
Double Decker Exhibition Stands
Double decker stands add a second level to the exhibition space, creating more usable floor area without increasing the footprint.
Use the ground floor for product displays, demonstrations, and visitor conversations. The upper level can provide additional meeting space or a quieter area for private discussions.
Country Pavilion Exhibition Stands
Country pavilion stands bring multiple exhibitors under one coordinated presence. The design needs to give each participating company clear visibility while maintaining a consistent pavilion identity.
Use defined branding and display areas for individual exhibitors. Keep shared spaces easy to navigate and make the overall pavilion recognizable from the main aisle.
Exhibition Stands for Technology and Product Demonstrations
Technology features are strong in OPTI 2027 through areas such as opti SMART TECH and opti VISIONARY.
If you present smart eyewear, connected technology, diagnostics, or digital solutions, make the demonstration visible from the aisle. Leave enough room for visitors to interact with the product while your team explains how it works.
