New section, unique to the country page. One large Rich Text field (`Country.ArticleContent`) rendered as a single content block. This is where you write (or eventually outsource) long-form, keyword-natural content per country — 400–700 words is a reasonable target. The wireframe includes sample structure (H3 subheadings, a short bulleted list, and a row of internal links at the end) you can follow for every country page so the format stays consistent.

This section now also carries the "About the country's exhibition market" content — there's no separate About section anymore, since it was repeating almost the same paragraph as this article's opening. One place for that content, not two.