The 10 Best Trade Shows in Nuremberg in 2027 (Dates, Stats & Booth-Planning Guide)

Introduction

NürnbergMesse is one of Germany’s major exhibition organizers and describes itself as one of the 15 largest exhibition companies in the world. In 2025, the group staged 150 events worldwide, bringing together more than 31,000 exhibitors and about 1.4 million visitors across roughly 1.1 million m² of exhibition space. Its Nuremberg venue covers 16 halls and about 180,000 m² of gross exhibition space.

The annual calendar covers many specialist and regional events. A smaller group attracts international exhibitors and large trade audiences. These are the shows that deserve early attention when you are planning your 2027 exhibition program.

This guide highlights 10 NürnbergMesse shows worth putting on an exhibitor’s 2027 calendar. The list follows the show schedule from January through November. Each entry includes the latest verified attendance figures and a practical booth planning note based on the demands of the show floor.

Compiled by the 10x10 Booths editorial team, which designs and builds exhibition stands for companies exhibiting at NürnbergMesse fairs. See “How We Selected These 10 Shows” for the sourcing methodology.

Key Takeaways

• The 2027 Nuremberg trade fair calendar for major international B2B shows starts with HOGA and Perimeter Protection in January and ends with BrauBeviale in November.
• The 10 fairs drew about 293,000 visitors combined at their most recent editions. They span consumer goods, industrial technology, and hospitality.
• Spielwarenmesse draws the largest visitor audience of the 10 shows. Interlift returns to Nuremberg in 2027 for its second edition there after moving from Augsburg in 2025.
• FENSTERBAU FRONTALE, Chillventa, and Interzoo follow a biennial schedule. None will take place in 2027. Their next editions are scheduled for 2028.
• January and March bring the tightest planning window. Four of the 10 shows fall within 9 weeks, so exhibitors should reserve booth space and build capacity early.

How We Selected These 10 Shows

We reviewed NürnbergMesse’s published 2027 events calendar and each show’s official organizer website to confirm the 2027 dates. We then narrowed the full calendar to fairs that meet clear criteria.

We kept shows that:

• Are described as world leading or have international attendance supported by AUMA data.
• Publish exhibitor and visitor figures from a recent edition.
• Take place in Nuremberg in 2027. FENSTERBAU FRONTALE, Chillventa, and Interzoo are biennial and do not take place in 2027.

We attribute dates and attendance figures to the original sources where those figures are available. 10x10 Booths has no sponsorship relationship with NürnbergMesse or any organizer included in this guide.

Visitor totals from each show's most recently completed edition, not the 2027 edition itself.

1. HOGA Nürnberg | January 17–19, 2027

HOGA is Bavaria’s major hospitality trade fair and the first of these 10 shows on the 2027 calendar. The 2025 edition recorded 16,431 visitors and 528 exhibitors, including 64 international companies. Exhibitors covered food and beverage, hospitality interiors, kitchen equipment, and hotel technology.

Best for: Hotel groups, restaurants, caterers, and hospitality suppliers targeting Bavaria and southern Germany. International exhibitors accounted for about 12% of the 2025 exhibitor base, so the audience is more regional than global.

Booth planning note: HOGA combines exhibition stands with cooking demonstrations and stage programming. Check the hall plan early if visitor flow matters to your stand. A location near an active demonstration area can bring more passing traffic.

2. Perimeter Protection | January 19–21, 2027

Perimeter Protection overlaps HOGA’s final day and focuses on fencing, barriers, and building perimeter security. Its 2025 edition brought together 219 exhibitors, including 127 international companies, and 5,066 visitors from 57 countries. International exhibitors accounted for 58% of the exhibitor base.

Best for: Security equipment manufacturers and specifiers targeting a focused B2B audience. It has the smallest visitor count in this guide, but international exhibitors make up a large share of the show.

Booth planning note: Physical barrier products often need space beyond a standard indoor display. If you plan to show gates, fencing, or working barriers, confirm outdoor demonstration space early. That decision can affect your stand layout and logistics.

3. Spielwarenmesse | February 2–6, 2027

Spielwarenmesse is the largest show on this list by visitor count. Its 2026 edition attracted 58,941 visitors from 123 countries and 2,313 exhibitors from 68 countries. International exhibitors accounted for 82% of the exhibitor base, with the event covering about 175,000 m².

Best for: Toy, game, hobby, and licensed merchandise brands selling through international retail and distribution networks. The show brings a broad buyer audience, so product organization matters.

Booth planning note: More than 2,300 exhibitors compete for attention across a large floor. Make your product categories easy to understand from the aisle. Hall assignment also matters because buyers tend to move through specific product areas.

4. BIOFACH | February 16–19, 2027

BIOFACH is a major international trade fair for organic food. Since 2025, VIVANESS has been integrated into the BIOFACH exhibition rather than operating as a separate co located event. The 2026 edition attracted about 2,200 exhibitors from nearly 90 countries and just under 32,000 trade visitors. About half of those visitors came from outside Germany.

Best for: Organic food producers, natural cosmetics brands, ingredient suppliers, and companies targeting international trade buyers. The show is trade focused, so the booth needs to support product discussions rather than consumer sampling alone.

Booth planning note: Product displays often involve samples, packaged goods, and temperature sensitive products. Plan refrigeration, storage, preparation space, and clean tasting areas before the design reaches production.

5. IWA OutdoorClassics | March 4–7, 2027

IWA OutdoorClassics serves the hunting, shooting sports, and outdoor equipment industry. Its 2026 edition brought together 1,050 exhibitors from 49 countries and more than 25,000 trade visitors and media from 121 countries. International exhibitors represented 83% of the exhibitor base.

Best for: Firearms, optics, outdoor equipment, and related manufacturers targeting international wholesale and distribution buyers. The trade only format keeps the event focused on professional audiences.

Booth planning note: Firearms and ammunition displays require careful control of access and storage. Confirm the organizer’s display rules before approving the booth layout. Lockable cases and restricted display areas can affect the amount of usable floor space.

6. embedded world | March 16–18, 2027

embedded world brings together companies working in embedded systems, edge computing, and industrial electronics. The 2026 edition welcomed 1,262 exhibitors from 43 countries and about 36,000 visitors from almost 90 countries.

Best for: Semiconductor companies, embedded software providers, industrial technology firms, and developers of connected hardware. The conference program also shapes visitor movement across the exhibition halls.

Booth planning note: Product demonstrations drive many conversations here. Development boards, robotics systems, edge computing hardware, and connected devices need reliable power and network access. Plan those requirements with the booth design rather than adding them after construction.

A higher ratio indicates more visitors per exhibiting company. It provides a simple planning proxy for potential visitor density on the exhibition floor. It does not measure buyer quality, visitor intent, or booth traffic.

Planning note: This is not an official industry statistic. No organizer publishes a visitors per exhibitor benchmark for these shows. We calculated each ratio by dividing the most recent visitor total by the exhibitor count cited earlier in this guide.

7. European Coatings Show | April 27–29, 2027

European Coatings Show (ECS) is a major international event for the paints, coatings, and construction chemicals industry. The show runs every 2 years. Its 2025 edition drew 1,216 exhibitors from 46 countries and 25,681 trade visitors from 121 countries. International exhibitors made up 70% of the exhibitor base. 

Best for: Raw material suppliers, formulators, testing equipment manufacturers, and technical suppliers serving the paints and coatings industry. The accompanying conference also brings technical decision makers to Nuremberg.

Booth planning note: ECS is a biennial show, so returning exhibitors should plan hall placement early. If your previous location supported strong visitor flow, request that area well before the next edition.

8. FachPack | September 21–23, 2027

FachPack covers packaging, packaging materials, processing, and packaging technology. The 2025 edition featured 1,387 exhibitors and around 38,000 visitors across 7 halls and more than 80,000 m² of exhibition space. Exhibitors covered both packaging materials and packaging machinery. 

Best for: Packaging material producers, labeling suppliers, automation companies, and brands that buy packaging technology. Check the hall plan before booking. Your product category will determine which areas make the most sense.

Booth planning note: Packaging machinery often requires more floor space and higher load capacity than a materials display. Give your stand builder the equipment dimensions and weight early. This allows the team to plan flooring, access, and structural requirements before production.

9. Interlift | October 12–15, 2027

Interlift is a major international trade fair for the elevator industry. Its 2025 edition was the first in Nuremberg after moving from Augsburg. More than 500 exhibitors from 43 countries attracted over 25,000 visitors from more than 100 countries across about 50,000 m² in 6 halls.

Best for: Elevator and escalator component manufacturers, control system suppliers, and safety technology companies. The move to Nuremberg gives exhibitors more floor space for large equipment and working product displays.

Booth planning note: Full height elevator displays require careful structural planning. If your stand includes a working shaft, platform, or other large installation, start the engineering review well before fabrication.

10. BrauBeviale | November 9–11, 2027

BrauBeviale is a major European trade fair for beverage production and processing. Its 2024 edition drew around 858 exhibitors, with 52% coming from outside Germany, and roughly 31,000 trade visitors. About 40% of visitors came from outside Germany, led by attendees from the Czech Republic, Italy, Switzerland, and Austria.

Best for: Brewing, bottling, beverage processing, ingredients, and packaging suppliers serving breweries and beverage producers. The audience is more focused than the broader packaging market at FachPack.

Booth planning note: Beverage equipment often needs working displays, sampling areas, and refrigeration. Plan power, water, drainage, and cold storage into the booth design from the start. These requirements affect the floor plan and utility connections.

2027 Nuremberg Trade Show Comparison Table

Three Nuremberg Fairs Skipping 2027

If you regularly exhibit at NürnbergMesse, these familiar shows are not missing from the calendar. They follow a biennial schedule and return in 2028.

• FENSTERBAU FRONTALE: Windows, doors, and facades. Last held in March 2026. Returns in 2028.
• ‍Chillventa: Refrigeration, air conditioning, and heat pump technology. Last held in October 2026. Returns in 2028.
• ‍Interzoo: Pet industry. Last held in May 2026. Returns in May 2028.

Frequently Asked Questions

What is the biggest trade show in Nuremberg in 2027?

Spielwarenmesse is the largest of these 10 shows by visitor count. Its 2026 edition drew 58,941 visitors and 2,313 exhibitors.

How far in advance should exhibitors book a Nuremberg trade show booth for 2027?

Start planning 9 to 12 months before the show. Popular events such as Spielwarenmesse, FachPack, and embedded world need earlier attention when hall location and booth design matter.

The January to March period is especially busy. Four of the 10 shows take place within 9 weeks. Early planning gives your stand builder more time to confirm design, production, and freight capacity.

Is Interlift still held in Augsburg?

No. Interlift moved from Augsburg to Nuremberg in 2025. The October 12–15, 2027 edition will be its second edition at the Nuremberg venue.

Which Nuremberg trade fairs are not happening in 2027?

FENSTERBAU FRONTALE, Chillventa, and Interzoo are not scheduled for 2027. All 3 last ran in 2026 and return in 2028.

Are these figures for the 2027 editions specifically?

No. The 2027 editions have not taken place as of September 2026. The visitor and exhibitor figures in this guide come from each show's most recent completed edition between 2024 and 2026.

Use these figures as planning benchmarks. Actual 2027 attendance will depend on the event and its exhibitor base.

Final Word

Nuremberg's 2027 calendar creates a tight planning window early in the year. Four of these shows fall between mid January and mid March. FachPack and BrauBeviale add another busy period in the fall.

Book your booth design and build partner alongside your exhibitor registration. That gives the team time to plan the floor layout, graphics, meeting space, product displays, and technical requirements around your show objectives.

Whether you need a compact stand, or a custom island stand, the right design starts with the event, audience, and job the booth needs to do.

Have a correction on a date or figure? Each statistic in this guide is sourced to the original organizer or industry source. Flag any discrepancy and we will review the figure.